Motion History: Project Utopia - British Airways' £60m Mistake

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Project Utopia - British Airways' £60m Mistake

Documentary (2020)

Production:
Ruairidh Mac Veigh (Editor)
Ruairidh Mac Veigh (Writter)
Ruairidh Mac Veigh (Narrator)

British Airways, in a drive to become a 'world' airline rather than a British airline, embarked on an ambitious but ultimately misguided corporate rebranding, but one that would cost the carrier dearly in terms of reputation.

Also from this series:
Motion History

Before British Airways

Vickers VC10

Elegant BOAC's Golden Speedbird livery (1965-1973).

Vickers VC10 of BOAC-British Overseas Airways Corporation.

Vickers VC10 of BOAC-British Overseas Airways Corporation.

Negus & Negus era

New livery adoted on all the aircraft among previous BOAC, BEA, Northeast Airlines and Cambrian Airways fleets (1974-1984).

Boeing 747-236

Boeing 747-236 of British Airways.

Boeing 747-236 of British Airways.

Boeing 747-236 of British Airways.

Boeing 747-236 of British Airways.

Lockheed L-1011 TriStar

Lockheed L-1011 TriStar of British Airways.

Lockheed L-1011 TriStar of British Airways.

Aérospatiale-BAC Concorde 102

Aérospatiale-BAC Concorde 102 of British Airways.

Aérospatiale-BAC Concorde 102 of British Airways.

Aérospatiale-BAC Concorde 102 of British Airways.

Aérospatiale-BAC Concorde 102 of British Airways.

In 1980 Concorde of British Airways wore the modified Negus livery with enlarged 'British' lettering and 'airways' title dropped, that would be adopted progressively for the whole fleet in the forecoming year.

Aérospatiale-BAC Concorde 102 of British Airways.

Boeing 747-436

Too blurry to see the registration.

Boeing 747-436 of British Airways.

Landor era

Designed by Landor Associates this updated scheme was unveiled in December 1984 and adopted on the fleet (1984-1997).

Boeing 747-236B

Main tail fin registered either G-BDXM or G-BDXN (too blurry).
Background shows several other British Airways aircraft in Landor livery:
747 in the far background.
737-236.
Lockheed L-1011 TriStar.
McDonnell Douglas DC-10-30 ex British Caledonian in the foreground right.

Boeing 747-236 of British Airways.

Tail fin of G-BDXC, c/n 21240/305. First flight in April 1977. Delivered to British Airways in June 1977, named City of Manchester. On service till September 2001. Sold to European Aviation Air Charter in March 2002. Wfu at Glamorgan, Cardiff (EGFF/CWL).
2x Rolls-Royce RB211-524D4 of another 747 in the foreground.

Reg.G-BDXC Boeing 747-236B City of Manchester of British Airways.

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See also

• Motion History: Project Utopia - British Airways' £60m Mistake at Youtube